Boosting Brand Awareness at Corporate Events: Your Essential Guide

Corporate events are powerful marketing tools that can boost your brand’s visibility, engage potential clients, and reinforce relationships with key stakeholders. To make the most of your corporate event, you need a strategic approach to event marketing that focuses on amplifying your brand message. Here’s your guide to boosting brand awareness at corporate events.

1. Branded Event Spaces

Start by branding every element of your event space. From the entrance to the stage, ensure your logo, colours, and messaging are visible throughout. Use custom backdrops, branded signage, and even branded seating or lighting to make sure guests are surrounded by your brand. For inspiration on custom backdrops, check out our Backdrops options.

2. Custom Photo Booths to Help With Your Event Marketing

A custom-branded photo booth not only offers entertainment but provides an additional layer of brand visibility. Attendees can take photos with your logo or product in the background, giving them a fun, personalised keepsake. The best part? These photos are often shared on social media, giving your brand free exposure. Explore how our Custom Prints and Photo Booths can elevate your event branding.

3. Event Hashtags

Create a memorable event hashtag and encourage attendees to use it when sharing their experiences online. Display the hashtag prominently on signage, screens, and any event materials. By tracking the hashtag, you can measure the social reach of your event and see who’s talking about your brand. For guidance on social media strategies, take a look at this helpful article on effective event hashtags.

4. Interactive Social Media Sharing

Offer incentives for attendees to share their photos and experiences on social media. A photo booth with instant social media sharing capabilities makes it easy for guests to post branded images to their feeds. Offer prizes for the best posts or most creative captions to encourage participation. Learn more about our Photo Booth with Social Media Sharing to enhance your event’s social media presence.

5. Branded Takeaways

Ensure your brand is part of the guest experience, even after they’ve left the event. Branded takeaways, such as photo prints, USB drives, or custom notebooks, provide a tangible reminder of your brand long after the event has ended. Our Photo Booth Prints provide a great branded keepsake.

By incorporating these event marketing strategies, you’ll not only boost brand awareness but also ensure that your event leaves a lasting impression on attendees and extends your brand’s reach beyond the event itself. To find out more about how we can help elevate your corporate event, explore our Corporate Event Services or get in touch via our Contact page.